(SAN FRANCISCO, CA) The Pac-12 today announced a multi-year partnership with Redbox, America’s destination for new-release movies, as a major new official partner of the Conference and all 12 of its member universities. With the partnership, Redbox will serve as an official partner for all Pac-12 Championship events. The partnership begins with the 2020 calendar year and includes the upcoming 2020 Pac-12 Men’s and Women’s Basketball Tournaments, as well as the 2020 Pac-12 Football Championship Game in Las Vegas, Nev. in December.
“With their presence among our Pac-12 footprint and across the nation, we are thrilled to welcome Redbox, a leading entertainment brand, to the Pac-12 family and look forward to working together to promote both the success of Pac-12 sports and new products and services for Redbox customers,” said Steve Tseng, executive vice president of sales for Pac-12 Networks.
In one of the most comprehensive new partnerships with the Pac-12, Redbox will also receive rights to Pac-12 home football and men’s basketball games with event signage and marketing rights across all 12 universities, including Pac-12 Networks linear and digital platforms.
“We’re proud to be supporting the Pac-12, the outstanding schools who make up the conference and its incredible student-athletes,” said Ash ElDifrawi, chief marketing and customer experience officer of Redbox. “Redbox and the Pac-12 share a commitment to excellence
Redbox is a key player in the entertainment industry as a top buyer, distributor and content-marketer reaching millions of U.S. consumers at more than 41,000 kiosks and an expanding movie and entertainment offering. The company has one of the largest loyalty programs in the industry – Redbox Perks – with 36 million members and growing daily.and providing a forum to bring fans together for entertainment – whether it’s a shared love of movies or collegiate sports.”
With today’s announcement, Redbox joins a number of other leading brands and current partners of the Pac-12, including 76®, Dr Pepper, Gatorade, GEICO, New York Life, Nike, Opus Bank, TicketSmarter and Unifi, among others.
Press Release courtesy of the PAC-12 conference
