(Las Vegas, NV) Noah Basketball and the Pac-12 Conference today announced a partnership for the Conference to utilize the Noah Shooting System and Noahlytics data service in both of its 2019 men’s and women’s basketball tournaments. Having already tracked every shot of the women’s basketball tournament this past week from the MGM Grand Garden Arena in Las Vegas, every shot at the men’s basketball tournament from T-Mobile Arena this week will also be tracked. The Pac-12 Conference is the first NCAA conference to partner with Noah, and the first conference to use the technology for broadcast television as the data will be featured across Pac-12 Networks coverage.
During the tournament, Pac-12 Networks will utilize Noah Basketball’s unique virtual shot chart data to generate graphics for the broadcasts. Participating teams will be provided access to the full Noahlytics data services, including shot charts, rim maps and specific shot measurements, at the end of each game to review the analytics and determine strengths and weaknesses as well as areas needed for improvement.
“With innovation consistently at the forefront of our universities, we are thrilled to work with the Noah Basketball team and provide their analytics software to our basketball programs,” said Jamie Zaninovich, deputy commissioner and chief operating officer of the Pac-12 Conference. “We look forward to utilizing this tool this week at our men’s basketball tournament.”
The Noah Shooting System analyzes three specific measurements: arc of the ball, shot depth and shot left-right. The system also knows the location where each shot was taken, and if the shot was made or missed. Noah’s instant, verbal feedback while training allows players to correct their shot in real time, building the muscle memory needed for a perfect shot. Noah can also be used in games for automated virtual shot charts and rim maps, helping teams analyze exactly what is happening during the game. All data collected is stored online, allowing for quick review and immediate improvement opportunities for the specific areas needing the most work. A Stanford alumnus was a part of the initial product development team, and initial testing for the product was completed at Stanford.
“Noah Basketball is thrilled to partner with the Pac-12 Conference to provide our unique dataset and analytics during the tournaments,” said John Carter, CEO of Noah Basketball. “This partnership is the first of its kind for Noah and for a collegiate conference. The utilization of this data by the teams will provide them with information never available before. Additionally the partnership will equip broadcasters with more data to support their analysis of the game and provide an enhanced fan viewing experience.”
Over a dozen NBA teams, the 2017 WNBA Champion Minnesota Lynx, and numerous college and high school teams use the Noah System. The product won the 2017 Startup Competition at the MIT Sloan Sports Analytics Conference.
About Noah Basketball
Noah Basketball is a data-service provider that uses the latest computer-vision technology to provide real-time data and feedback to improve shooting accuracy and consistency for professional, college, high school and amateur basketball teams. Armed with years of research and data from more than 170,000,000 shots taken by players at all levels of the game, Noah Basketball concluded that the makeup of a perfect basketball shot consists of a 45-degree entry angle placed 11 inches past the front of the rim. Noah Basketball products, which leverage 21 issued patents, provide a substantive method enabling players to make more shots and win more games. For more information, visit www.noahbasketball.com.
About the Pac-12 Conference
The Conference has a tradition as the “Conference of Champions,” leading the nation in NCAA Championships in 52 of the last 58 years, with 516 NCAA team titles overall. The Conference comprises 12 leading U.S. universities – the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California at Los Angeles (UCLA), the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. For more information on the Conference’s programs, member institutions, and Commissioner Larry Scott, go to Pac-12.com/conference.
About Pac-12 Networks
Pac-12 Networks is the innovative TV and multimedia company of the Pac-12 Conference and is the first such company to be wholly owned by 12 universities. Pac-12 Networks incorporates one national and six regional television networks, plus extensive digital content accessible through social media, university websites and the Pac-12 Now app. Each year, Pac-12 Networks offers live coverage of 850 sporting events, making it one of the top live sports producers in the country. In addition, Pac-12 Networks creates extensive original programming, provides visibility for marquee football and basketball events as well as traditionally under-served women’s and Olympic sports. Pac-12 Networks also provides training and paid internships for thousands of students of the Pac-12’s member universities, preparing them for careers in media. With headquarters in San Francisco’s SOMA District, Pac-12 Networks draws on the creative, entrepreneurial and technological culture of the Bay Area and nearby Silicon Valley. For more information, go to Pac-12.com.
Courtesy of Pac-12 Media Services
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