(San Francisco, CA) The Pac-12 announced today that Jockey, a 145-year-old brand recognized around the world for its premium underwear and apparel, will become the official apparel partner of the Pac-12 under a new multi-year partnership. The partnership will showcase Jockey’s premium activewear and casual wear, while highlighting its commitment to comfort and quality.
“We are excited to welcome Jockey to the Pac-12 family,” said Steve Tseng, Pac-12 Networks executive vice president of integrated sales. “Jockey is an iconic American brand and we look forward to working with them in support of our Pac-12 student-athletes and athletics programs.”
“The opportunity to become the official apparel partner of the Pac-12 Conference and Networks is a very unique opportunity to showcase Jockey as an innovative, premium apparel brand,” said Mark Fedyk, president and COO, Jockey. “The Pac-12 Conference and Networks is a great fit for Jockey, from the highly engaged alumni and student base to the prestigious schools and institutional values. The ‘Conference of Champions’ is in for a whole lot of comfort!”
As part of the new partnership, Jockey will serve as an official partner of all Pac-12 championship events, beginning with this year’s Women’s and Men’s Basketball Tournaments. The multi-year agreement makes Jockey the exclusive apparel partner for the Pac-12 broadcast team and analysts, creates a robust digital and social media partnership, provides arena and in-stadium exposure, includes linear media integrations, and offers fan engagement opportunities.
Pac-12 Networks’ coverage of the 2021 Pac-12 Women’s Basketball Tournament, March 3-7, and Men’s Basketball Tournament, March 10-13, will be live, on-site in Las Vegas as well as from the San Francisco studio. Talent covering the Pac-12 Women’s Basketball Tournament on Pac-12 Networks will include host Ashley Adamson, studio analysts Ros Gold-Onwude and Elise Woodward, and game broadcasters Tammy Blackburn, Krista Blunk, Mary Murphy and Ann Schatz. Pac-12 Networks newcomer Alyssa Charlston will enjoy her tournament debut as she serves as sideline reporter and analyst from Las Vegas.
For the Pac-12 Men’s Basketball Tournament, host Adamson will be joined by studio analysts Richard Jefferson, Earl Watson and Don MacLean, who will also serve as a game analyst, as well as game broadcasters Bill Walton, Ted Robinson and Roxy Bernstein. Additionally, former Pac-12 basketball standout and current Pac-12 Networks favorite Matt Muehlebach will provide analysis and insight, live from Las Vegas.
Jockey joins a number of leading brands that partner with the Pac-12, including Nextiva, 76, Dr Pepper, Gatorade, New York Life, GEICO, Pacific Premier Bank, Pacific Seafood, PrimeSport, Redbox, TicketSmarterand Unifi.
